Store-staff-friendly content
Most stores swap content through a manager or visual merchandiser, not an AV team. We make scheduling easy to learn, easy to repeat, and hard to break — campaigns push to every screen on time.
LED Video walls
for Retail
SeeThru designs and installs LED video walls for storefront windows, feature walls, checkout zones, and mall atriums - built for brand-true color, slim profiles, and content even non-technical store staff can swap.
Trusted by 310+ retailers across North America · from single flagship windows to 80-location franchise rollouts
NORTHFIELD Chicago, IL
Harbor Mercantile Portland, OR
LUXE. Miami, FL
Market Street Austin, TX
EVERGREEN Denver, CO
Bay & Co. San Francisco, CA
Start with your space
Tell us your store.
We'll tell you the wall.
Most retail installs fall into one of four sizes. Pick the closest match to jump-start the calculator with a typical specification — then tune it to your storefront.
Where it lives
Five placements in
your store.
Most retailers start with one wall — the storefront window or the feature wall — then add the rest across the floor plan or roll it out to more locations. SeeThru designs every install so the pieces work together when you're ready, from the window glass to the checkout queue.
Storefront windowP1.2–P1.8
Stop the foot traffic outside.
Campaign hero spots, product launches, and price-point calls — bright enough to beat daylight glare on the glass.
P1.2–P2.5
Turn a blank wall into the brand.
When the feature wall has to carry the whole story. Lookbooks, lifestyle loops, seasonal campaigns.
Checkout & queueP1.5
The last thing every shopper sees.
Loyalty sign-ups, add-on offers, app QR codes.
Why retailers choose SeeThru
Built around how stores actually run.
Rated for seven days a week
From open-to-close trading hours to extended mall holiday seasons, your LED wall needs to perform every hour the doors are unlocked — without dropping brightness or color.
A budget your finance team approves
We keep the quote straightforward, with the major costs included up front. No mystery hardware. No vague installation number. No “we’ll figure it out later” surprises mid-rollout.
Support that protects trading hours
When a window goes dark mid-campaign, “submit a ticket” costs you sales. SeeThru gives retailers fast, practical support and remote content fixes from people who understand the trading day.
From the merchandising and operations teams who run the screens every day.
We asked three of our retail partners what changed after they switched.
“
Our store managers were scheduling campaigns within a week. The first window we lit up, sales associates told us shoppers were stopping on the sidewalk to watch — foot traffic into the store went up that weekend.
Marcus Lee
Visual Merchandising Director
Northfield · Chicago, IL
“
I sat through five LED demos in two years. SeeThru was the only company that asked about our brand color standards and glare on the window, not just resolution. They quoted the storefront I actually have, not the one a salesperson wished I had.
Priya Nair
Director of Retail Operations
Harbor Mercantile · Portland, OR
“
The atrium wall has run every trading hour since the Friday before Black Friday in 2023. It hasn't gone down once. The same engineer who scoped the center still answers when I call - including the Saturday of our holiday late-night opening last year.
Sarah Williams
Center Operations Manager
Luxe Galleria · Miami, FL
Plan your wall
Get Instant Pricing
Answer three quick questions and instantly see estimated pricing. We’ll recommend the right LED wall size, pixel pitch, and system specs for your store.
Live preview · to scale
Where will the wall live?
Tell us how you'll install it. We'll adjust the drawing as you pick.
How big should it be?
Drag to size the wall. The preview updates live — the shopper in frame is six feet tall, so you can eyeball the proportions.
Width
26ft
6 ft60 ft
Height
8ft
3 ft20 ft
Most feature and brand walls land between 12–28 ft wide and 6–12 ft tall. Storefront windows are usually 6–14 ft wide. Checkout and queue screens are smaller — around 6 ft.
How close is the shopper?
From the front of the wall to where shoppers stand. This sets the pixel pitch — we pick the LED density that reads sharp at that distance without spending budget you don't need to.
Front-row distance
15ft
3 ft · up close60 ft · across the atrium
—
Almost done.
Where should we
send your plan?
We'll prepare a tailored plan for your store — spec sheet, fit notes, and an honest ballpark. Usually back within three business days.
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310+ organizations across North America already running on SeeThru walls.
Plan request received.
Thanks — you'll hear from our engineering lead within three business days with your tailored plan. A confirmation is on its way to your inbox.
Pixel pitch, explained
The number that
fits the space.
Pixel pitch is the distance between LEDs - smaller numbers mean a sharper picture up close. The right pitch reads clean at arm's length. Most retail walls end up between P1.2 and P2.5.
P1.5
Window & checkout Storefront windows and queue screens, viewed up close.
1.5 mm · 400 × 225 / cab
From 5 ft back
P1.8
In-store feature wall Brand walls and lookbook displays at browsing distance.
1.8 mm · 333 × 187 / cab
From 6 ft back
P2.5
Most flagship walls Our default for feature and brand walls on the floor.
2.5 mm · 240 × 135 / cab
From 8 ft back
P2.9
Mall atrium & concourse Common-area centerpieces viewed from 24 ft+.
2.9 mm · 207 × 117 / cab
From 9.5 ft back
P3.9
Exterior facades & signage Storefront facades and outdoor center signage.
3.9 mm · 154 × 87 / cab
From 13 ft back
Selected retail installs
Five retailers.
One engineering team.
A cross-section of SeeThru retail installations from the past two years. Brand names shared with permission
Budget & support
Designed for smart retail capital spending.
We know a retail LED wall is a major decision — often across many stores. That is why we keep the process clear: straightforward pricing, practical financing options, reliable warranty coverage, and support your store teams can actually reach.
FINANCING
60months
Flexible payment options.
Lease and financing options are available for retailers that want to spread the investment over time while preserving cash flow for inventory, staffing, and store operations — built for single sites or multi-location rollouts.
Warranty
5year
Coverage for components.
Every SeeThru retail installation includes warranty coverage for the LED panels, processor, and core system hardware, with support options available for long-term peace of mind across every location.
Service
Same-dayswap
Help when trading is on the line.
When your LED wall is the face of the store, support matters. SeeThru helps with training, remote content fixes, spare-part planning, and fast response when a window goes dark mid-campaign.
Service model
From first site walk to final switch-on.
One team guides the project from measurement to installation and training. We help your store choose the right screen size, structure, processor, and service plan - then install it around your trading hours.
01
Conversation & site walk
Week 1We review your storefront, floor plan, viewing distance, wall structure, and brand needs before recommending a system.
02
Design & written quote
Weeks 2Your team gets a clear proposal with system specs, installation scope, timeline, and pricing before anything moves forward.
03
Build & install
Weeks 5–6Your LED wall is configured, tested, and installed by a team that understands live retail environments.
04
Training & ongoing service
Year 1 → 10After installation, we train your team and help you plan for long-term reliability, maintenance, and replacement parts.
Typical timeline: Most retail LED wall projects take 8–12 weeks from first call to installation, depending on size, structure, permitting, and scheduling.
Harbor Mercantile, Portland — opening day on the feature wall.
14 × 8 ft main · P1.8 · installed 2025An honest comparison
Three ways
to buy a wall
Most retailers end up choosing between three options: a general AV integrator who resells what their distributor stocks; an LED-only reseller who'll ship cabinets but won't install them; or a turnkey LED specialist like SeeThru. Here's what's different.
General AV
integrator
integrator
LED-only
reseller
reseller
SeeThru
Pixel pitch & wall sized for your actual sightlines
~Sometimes
–You pick from catalog
✓Engineered to space
Structural planning and install requirements
~Sub'd to your GC
–Your responsibility
✓Included in the project scope
Install crew — in-house, not subcontracted
–Subbed locally
–Crate & forget
✓SeeThru crew
Spare modules delivered to your store on install day
–Order when needed
~Optional add-on
✓Standard, 4%
Staff-friendly content scheduling & training
~Generic CMS
–Bring your own
✓Two sessions on-site
Same-day on-site emergency service in your region
~Ticket queue
–Email support
✓Named engineer
Fixed-price quote — no change orders
–Cost-plus
~Hardware only
✓Line-item lock
Multi-site rollout & lease financing structured for retail
~Generic AV loans
–Net 30
✓Retail-specific
Questions we get every week
Asked & answered.
Eight years of retail installs means most of your questions are ones we've answered before. Here are the eight that come up most often.
How long does install take, and can you schedule around our trading hours?
For a typical feature-wall install: 8 to 16 days on site, depending on rigging complexity and how much structural prep the space needs. We schedule around your trading calendar — not the other way around. We work overnight or before open where the store stays trading, and we stay out of peak weekend and holiday sales hours.
We will not start an install we can't finish with buffer before your next campaign launch on the wall. That's a written commitment in the contract.
Can our store staff actually schedule content without an AV team?
Yes. The content scheduler is designed for store managers and merchandisers. Push campaigns in plain English. Date- and time-based playlists your head office builds once, then every location runs automatically. Backup loops and emergency fallbacks accessible from a single screen with no firmware menus.
Two on-site training sessions are included with every install. We bring printed scheduling templates. We come back at the six-week mark to retrain staff who joined since launch.
What does it cost to run per day in electricity during trading hours?
An average feature wall (8 × 5 cabinets at P1.8) draws roughly 2.7 kW running. Over a typical 12-hour trading day, that's about $4.20 in electricity at average North American rates. The wall costs less to run for a day than a single staff hour.
What happens if a panel fails in the middle of a holiday campaign?
Spare modules ship to your store on install day — same boxes, same revision, ready to swap. Your trained staff member can replace a failed module in about four minutes with a single tool we provide.
If the failure is bigger than a single module, your named engineer's cell number is in the project handover folder. We've taken those calls. Same-day in-person response on emergency tickets within your service area — and remote content fixes the same hour.
Can we finance a multi-location rollout or lease it?
Both. We work with lease-financing partners who specialize in retail capital equipment — fixed-rate, up to 60 months, payment schedules aligned to per-store budgets and fiscal cycles. No balloon payments. No early-termination penalty after month 24.
For chains rolling out across locations, we can phase the install (flagship first, then regional stores, then the full franchise) so spend matches what's been approved each cycle.
Will our brand colors actually be accurate on the wall?
If we say yes in our written proposal, yes. We calibrate every wall to your brand color standards during commissioning — not to a generic factory default. If your brand red or signature gradient can't reproduce cleanly at the spec you're considering, we'll tell you before you sign, and we'll recommend a different panel.
What's covered after the warranty period?
Cabinets and processor carry a 1-year parts warranty. One year of on-site service is bundled into every install. Beyond year one, you can add an annual service contract starting at $4,800 per year for a typical single-store wall — that covers same-day swap, firmware updates, annual color recalibration, remote content support, and 24/7 phone support.
Or you can pay per-incident as needed. No long-term lock-in.
Do you work with our brand guidelines and campaign calendar?
We've installed for apparel flagships, department stores, quick-service food retail, footwear brands, beauty boutiques, franchise chains, and shopping centers. The hardware is the same; the content profile is yours.
We do not impose a creative direction. If your brand calls for quiet, premium minimalism, the wall runs slow lifestyle loops between campaigns. If your store is high-energy promo-driven retail, the wall swaps offers daily. Both work — and your head office controls every screen.
Retail AV Guide · 2026 ed.
The questions to ask before you sign the LED quote.
If you're not ready to talk yet
Read the guide
most LED vendors
hope you won't.
48 pages, no sales fluff. The pixel-pitch math your storefront needs, the questions to ask any vendor before signing, three real retail budgets broken down line by line, and the contract clauses that protect your brand after install. Written by the engineers who do the installs.
Included: Pixel-pitch worksheet · Vendor questionnaire · Sample contract clauses · Real budget breakdowns
✓ Sent. Check your inbox.
Start a conversation
30 minutes.
No quote until you ask.
Book a 30-minute call with a SeeThru engineer. We'll talk about your storefront, your rollout timeline, and what you've spec'd in the calculator. Bring your visual merchandiser. Bring your budget question. We'll tell you what's possible — and what isn't.