The Cinema
Your Home Deserves.
Direct-view LED sized to your room, calibrated for dark-room comfort, and commissioned as a complete cinema system—not a stack of panels.
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Your Investment
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The Honest Comparison
This room is
being built once.
The display decision you make now is the one you live with for decades. Three options exist. One is engineered for your room.
Reflected light. Physics prevent true black — the screen is always a shade of grey, regardless of projector quality.
Manufacturer-rated contrast. Rarely measured in-room, under your conditions, with your ambient sources.
Off pixels emit nothing. Dark-room contrast measured in millions to one — physics, not spec sheets.
Any ambient source degrades the image. The room serves the projector — not the other way around.
Performance varies widely. Surface finish rarely specified for your ceiling height or window geometry.
Anti-reflection coating geometry selected for your room's exact light sources and angles.
Lamps rated 2,000 – 5,000 hours. Colour shifts from day one. Periodic replacement is the business model.
LED longevity is real. After-sale support and calibration service depend entirely on which brand you chose.
100,000-hour COB panels. No lamps, no consumables, no scheduled maintenance. The investment holds.
Throw distance dictates room layout. Screen sizes are fixed. Your architecture serves the projector.
Modular cabinets sized to stock panel dimensions — not your wall, not your preferred aspect ratio.
Any aspect ratio. Any dimension. The display is engineered into your architecture — not in spite of it.
Projector vendor, screen supplier, and AV integrator are three separate parties — none owns the outcome.
Panel vendor and installation team rarely coordinate post-handover. Calibration is typically optional.
One firm. Architectural survey, installation, calibration, and ongoing support — all under one roof.
Something breaks,
we come and fix it.
- All parts and labour — no charge to you
- We come to your home — no depots, no shipping
- Display fully recalibrated before we leave
One call. No warranty portals, no case numbers, no third-party repair centres. For five years.
Dead pixel at 2am?
Fix in 60 seconds.
Spare panels are included with every install, already matched to your wall. Held by magnets — no screws, no tools, no waiting for anyone.
PERFORMANCE
Picture quality is what your eyes believe.
At midnight. Lights off. Scene alive. Every calibration decision points here.
Blacks & Shadow Detail
30,000:1
Not perceived black — actual black.
Black coating absorbs ambient light rather than scattering it. The image holds in a dark room because the physics are designed for it.
HDR Calibrated
10,000 cd/m²
HDR that doesn't hurt.
PQ HDR supports 10,000 cd/m² — but we calibrate for what looks cinematic, not what measures impressive.
Reflection Control
< 0.3%
Surface finish for your lighting plan.
Anti-reflection coating specified for your room's light sources. Glossy screens become mirrors; yours won't.
PHOTO: High-motion sports/racing on screen, razor sharp
Motion & Refresh
120fps
120fps native. No soap-opera effect.
High refresh eliminates motion blur without hyperreal frame interpolation.
GALLERY
Installations.
Dedicated theaters · Media rooms · Details
INVESTMENT
What does it actually cost?
WHAT DRIVES COST
FAQ
Questions answered honestly.
~1 metre of minimum viewing distance per 1mm of pitch (or ~3 feet per 1mm). A 12-foot primary seat typically suits 0.9–1.2mm. We always design for the controlling seat — usually the front row.
Seams are an engineering specification. Cabinet flatness tolerance (±0.2mm), precise mounting plane alignment, and calibrated brightness uniformity work together. We document all three at handover.
PQ HDR supports 10,000 cd/m² — but that describes the range, not the target. We deliver SDR reference mode (~48 cd/m²) and an HDR mode with a client-selected comfort ceiling.
Anti-reflection matte coatings diffuse ceiling and accent lights. We specify surface finish based on your lighting plan.
No — a solid LED wall is not acoustically transparent. We design L/R flanking with above- or below-screen centre, plus processing tools that anchor dialogue to the image plane.
We lock EDID profiles for every source and validate the full signal chain during commissioning. Random blanking is a symptom of skipped commissioning steps.
We produce a formal power and heat load estimate after the Cinema Fit brief and on-site survey. Your electrician and HVAC contractor receive a brief from us.
Site survey → engineering brief → mounting plane prep → cabinet installation → commissioning and calibration. We set a schedule at contract and deliver against it.
Mid-five figures to mid-to-high six figures for fully installed systems. Hardware-only figures omit mounting, processing, HVAC, commissioning, and service. We scope accurately after the Cinema Fit brief.
Remote monitoring, periodic on-site health checks, spare panel stock, firmware updates, and prioritised on-site support. Service plans designed to match 100,000-hour panel life.